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Who Are We?

We Are Redefining Beauty on Our Own Terms!


AINA was born from this desire for change – to challenge and redefine the traditional narratives of beauty. We understand that beauty comes in an infinite array of forms, shades, and expressions.


Our mission is not just about selling beauty products; it's about empowering individuals to define their own beauty, on their terms, breaking free from the constraints of conventional standards.

We collaborate around the globe and are headquartered in Canada.

We would love to hear from you! 

At the Heart of AINA: Our Values


Our values are more than just words; they are the essence of our identity and the foundation of our culture. At AINA, we strive to create an environment where these values are lived every day, guiding our decisions, actions, and interactions.



Every Shade, Every Type, Every YOU: We celebrate diversity in all its forms. At AINA, everyone belongs, and every perspective is valued.



My Beauty, My Rules My Journey: We champion the uniqueness of each individual. Our technology and services are designed to cater to the personal beauty needs and preferences of each user.



Take Charge, Be YOU: We encourage everyone to own their beauty journey. Empowerment is at the core of what we do, both in the products we create and the culture we foster.


Community Building

Together, We're a Masterpiece: Collaboration and community are vital. We build strong connections among our team, our users, and our partners.

Trust and Transparency

Open Books, Open Hearts: Honesty and integrity are non-negotiable. We foster an environment of trust and transparency, both internally and with our users.



Always Evolving, Just Like You: We are constantly exploring, learning, and innovating. Staying ahead of the curve is how we ensure our users always receive the best.



Vibe with Your Beauty Tribe: We believe in the power of connection. Our platform is a place for users to connect, share, and grow together.



Every Face, Every Story, Every Journey: Our team is our strength. We value each member's journey, experiences, and contributions.


We are always looking to connect with people who are passionate about our Mission. If you don’t see an open role here, please come back our job opportunities will be listed here.  

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