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Meet Aina, your very own AI-powered beauty assistant who communicates with you in natural language on your smartphone. Aina helps solve all your beauty needs by understanding your preferences and values.

Aina engages with you to understand your needs and customizes skincare routines and beauty looks based on your skin type, location, body cycle, weather, brand preferences, skin concerns, allergies and more.

You can rely on Aina every day! Aina's AI intelligently adjusts to your skin's changing needs and recommends the perfect products, services or routine alterations tailored specifically for you. Additionally, Aina provides step-by-step guidance on product usage.

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Aina has the ability to recognize the contents of your skincare and makeup collection. This feature assists you in making the most out of your products and allows you to effortlessly put together daily routines and makeup looks.

With Aina's help, you can easily determine whether a new product is the right fit for you. If it is, Aina can seamlessly incorporate it into your personalized routine and provide you with expert guidance on how to use it effectively.

Aina AI also serves as your own personal AI shopping assistant and helps you buy skincare, beauty products and services, providing a completely customized end-to-end experience whether you're shopping online or in a physical store.

Are you interested in trying out a beauty routine followed by your favorite influencer or celebrity? With Aina, you can match easily incorporate the latest routine from the Aina platform into your own. Additionally, Aina can assist you in purchasing any products showcased in our beauty experiences or by influencers.

The Aina App will be available spring of 2024
Aina will be available on
All Smart Phone Platforms & Smart Speakers


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Privacy, Security & Owning Your Data
Privacy and security built-in. Aina was designed to help protect your privacy and keep you in control of your personal data. 

At Aina, we have a deep understanding of the meaning behind the word "reflection." We believe that true beauty should be defined on your own terms, free from any external pressures or outdated standards
Your Beauty, Your Rules!

Aina means reflection.

Image by Alexander Grey

Our Pledge

At Aina, diversity, equity, and inclusion are core values that drive our mission. We celebrate the beauty of everyone and challenge traditional standards. Our diverse product range caters to unique needs, and we collaborate with influencers from diverse backgrounds.


We champion individuality, self-expression, and inclusive beauty standards. We actively listen, prioritize education, and strive to remove barriers. Join us on the journey towards a more inclusive and equitable beauty landscape.

#AinaBeauty #InclusivityMatters #DiverseBeauty #ChallengingNorms #DEICommitment

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