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Our mission at Aina is to empower individuals on their skincare and beauty journey by providing personalized recommendations and valuable insights through advanced AI technology. Our goal is to enhance people's confidence, self-expression, and well-being by delivering tailored solutions that meet their unique needs and preferences.


Our Team

Let me introduce you to Izza, the CEO of Aina! She's an amazing entrepreneur and project manager who's passionate about skincare and beauty. And she's got a good sense of humour!

Izza's got a ton of experience in entrepreneurship and really knows her stuff when it comes to the beauty industry. She's always coming up with new and creative ways to help people feel their best.


Even though she's got all this business knowledge, Izza's true passion lies in skincare and beauty. She's super dedicated to self-care and knows all the latest trends and products. This helps her bring a really unique perspective to Aina's offerings.

Let me introduce you to Daniel! He's a super cool entrepreneur who's all about blending tech and beauty. With a background in computer science and a passion for skincare, Daniel co-founded Aina to totally change how people discover and engage with beauty products. 


He's the driving force behind Aina's tech and product development, using his smarts to create a personalized recommendation engine that caters to everyone's unique needs. 


Daniel's focus on excellence and customer satisfaction has been key to Aina's success. He's totally committed to making sure that Aina's platform offers reliable, personalized skincare recommendations that give people the power to make informed choices about their beauty routines.

Introducing George, a highly knowledgeable barrister specializing in corporate and patent law. With a wealth of experience as a legal advisor, George has worked with the Export Development Corporation Treasury Division and served as a director of Martin Marietta Canada Ltd, a private corporation owned by Martin Marietta Technologies Incorporated, a US public corporation (now Lockheed Martin).


In addition, he was a member of the Panel of Independent Advisors to Auditor General Dye from 1987 to 1991 and acted as a Canadian legal advisor to Goldman Sachs.


When not practicing law, George indulges in his passion for exploring microbreweries, writing about legal topics, and immersing himself in the great outdoors.   

At Aina, we are driven by a set of core values that guide our actions, decisions, and the way we interact with our users, partners, and team members. These values reflect our commitment to excellence, innovation, and creating meaningful impact in the beauty industry. 

People Matter:

We recognize that our success is driven by the passion, dedication, and expertise of our people. We foster a culture that values and respects every individual, encourages collaboration, and celebrates diversity. We believe in creating a positive and inclusive work environment that nurtures talent, encourages professional growth, and sparks creativity.


We believe in the power of personalization. We strive to deliver tailored beauty experiences that empower individuals to embrace their unique beauty and address their specific skincare needs. By leveraging advanced AI technology and collaborating with industry experts, we curate personalized recommendations that help our users discover the perfect skincare and beauty routine.

Trust and Transparency:Trust is the foundation of everything we do. We are committed to earning and maintaining the trust of our users and partners by being transparent in our practices, recommendations, and the information we provide. We carefully select and collaborate with trusted influencers, experts, and brands to ensure that our recommendations are reliable and aligned with our users' best interests.

Innovation: We thrive on innovation and continuous improvement. We are constantly exploring new technologies, trends, and insights to enhance our platform and deliver the most cutting-edge beauty solutions. Our team of technical specialists, data scientists, and beauty enthusiasts work collaboratively to push the boundaries of what is possible, ensuring that our users have access to the latest advancements in beauty technology.

Inclusivity: Beauty knows no boundaries. We embrace diversity and believe that beauty should be inclusive, representing people of all backgrounds, ages, and skin types. Our platform is designed to cater to the diverse needs of our users, offering recommendations that celebrate individuality and promote self-expression. We strive to create a community that fosters inclusivity, empowerment, and self-confidence.


User Experience:

We prioritize user experience above everything else. Our platform is designed with simplicity, ease of use, and intuitive navigation in mind. We want our users to have a seamless and enjoyable journey as they explore personalized recommendations, engage with our content, and connect with the beauty community. We value user feedback and continuously work to enhance the overall experience.


Ethical and Sustainable Practices:

We are committed to promoting ethical and sustainable practices in the beauty industry. We partner with brands that share our values, focusing on environmentally friendly and cruelty-free products. We strive to raise awareness about the importance of conscious beauty choices and empower our users to make informed decisions that align with their values.

Community Building:

Building a strong and supportive community is at the heart of what we do. We believe in the power of connection and collaboration. Through our platform, we provide a space for beauty enthusiasts, experts, and influencers to come together, share their knowledge, and inspire each other. We foster engagement, meaningful conversations, and foster a sense of belonging within our community.


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